Compinche | Market & Coffee

Brand Identity, Digital Design & Social Media

Role

Graphic Designer

Industry

Food & Beverage

Duration

3 months

Project Description

Compinche is a wine and coffee market designed around shared moments and everyday rituals.
The project covered the full brand development, from naming and logo design to visual identity applications across physical and digital touchpoints.

In addition, I led the brand’s social media presence, planning content strategy, writing copy, designing posts, and producing photography to build a cohesive and recognizable visual language aligned with the brand’s tone.

The goal was to create a warm, approachable identity that feels like a compinche—a trusted companion for choosing the right drink for each moment.

App Concept — Drink Delivery Experience

What if you could easily find the perfect drink for a specific moment?

Compinche also expands into a mobile app designed for ordering drinks at home.
The app features a curated digital menu with a selection of wines, beers, and spirits, recommended according to different moments: a gathering with friends, a dinner for two, a quiet moment alone, or a family Sunday. It also includes gift-oriented suggestions to help users choose the right option for special occasions.

Users can discover boutique and design-driven wines beyond traditional brands, learn which drink pairs best with certain foods or situations, and earn points with every purchase to redeem rewards.

The objective is not to turn users into beverage experts, but to offer accessible, well-curated options, highlighting key characteristics and the ideal moment to enjoy each drink.